tag:blogger.com,1999:blog-66831516895610826692024-03-08T09:55:54.455-08:00Nigel OakesUnknownnoreply@blogger.comBlogger2125tag:blogger.com,1999:blog-6683151689561082669.post-16814928828490441892012-07-11T03:57:00.003-07:002012-07-11T03:57:32.399-07:00Nigel Oakes<div dir="ltr" style="text-align: left;" trbidi="on">
<br />
<b><a href="http://nigeloakes43.blogspot.com.es/" target="_blank">Nigel Oakes</a></b> was educated at Eton College and UCL, where he studied Psychology.<br />
In 1982 he joined Monte Carlo TV as a producer and in 1985 became the Head of International Production.<br />
Two years later, Nigel joined Saatchi and Saatchi as a Senior Producer.<br />
In 1989, he established the Behavioural Dynamics Working Group at University College London and in 1990 the Behavioural Dynamics Institute (BDi) was formed as a centre of excellence and a research facility for strategic communication.<br />
In 1993 Nigel set up Strategic Communication Laboratories and using the new communication methodology from BDi, ran election campaigns and national communication campaigns for a broad variety of international governments.<br />
Published clients include South Africa, USA, St Vincent & the Grenadines, Antigua, Indonesia, Thailand, Philippines, Grenada, Nepal, Pakistan and Switzerland.<br />
<b><a href="http://nigeloakes43.blogspot.com.es/" target="_blank">Nigel Oakes</a></b> has a deep understanding of the issues affecting Agency/ Client relationship gained from his time as a Client, a Senior Agency Manager and a Consultant.<br />
He began his career in Agency Account Management, after which he joined Unipart as Marketing Communications Manager, working with a broad range of agencies. He returned<br />
to the Agency world joining Cogent to handle major National and International Clients including Esso, GM Europe, Vauxhall, ICI, Milton Keynes, COI, Mirror Group and Rolls-Royce.<br />
Most recently he ran his own consultancy providing advice and guidance on Agency Management and Evaluation for clients such s Volkswagen, Calor Gas and National Express.<br />
on January 24, 2012, Nigel Oakes, CEO of the Strategic Communication Laboratories (SCL) Group and Founder of the Behavioural Dynamics Institute (BDI), spoke at a Center for Strategic Counterterrorism Communications (CSCC) seminar on “The Most Common Mistakes in Designing Influence Campaigns.<br />
Nigel highlighted four very common errors made in designing influence campaigns, especially if one is trying to induce significant behavior change:<br />
•<span class="Apple-tab-span" style="white-space: pre;"> </span>Attempting to change attitudes, not behavior<br />
•<span class="Apple-tab-span" style="white-space: pre;"> </span>Focusing on individuals or audience segments, not groups<br />
•<span class="Apple-tab-span" style="white-space: pre;"> </span>Using broadcast messages, instead of leveraging existing motivations<br />
•<span class="Apple-tab-span" style="white-space: pre;"> </span>Using survey methods for audience analysis instead of group diagnostics.<br />
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</div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6683151689561082669.post-8755351671560332922012-06-28T23:04:00.004-07:002012-06-28T23:04:40.743-07:00Nigel Oakes<div dir="ltr" style="text-align: left;" trbidi="on">
<br />
<b><a href="http://nigeloakes12.blogspot.com/" target="_blank">Nigel Oakes</a></b> was educated at Eton College and UCL, where he studied Psychology.<br />
In 1982 he joined Monte Carlo TV as a producer and in 1985 became the Head of International Production.<br />
Two years later, Nigel joined Saatchi and Saatchi as a Senior Producer.<br />
In 1989, he established the Behavioural Dynamics Working Group at University College London and in 1990 the Behavioural Dynamics Institute (BDi) was formed as a centre of excellence and a research facility for strategic communication.<br />
In 1993 Nigel set up Strategic Communication Laboratories and using the new communication methodology from BDi, ran election campaigns and national communication campaigns for a broad variety of international governments.<br />
Published clients include South Africa, USA, St Vincent & the Grenadines, Antigua, Indonesia, Thailand, Philippines, Grenada, Nepal, Pakistan and Switzerland.<br />
<b><a href="http://nigeloakes12.blogspot.com/" target="_blank">Nigel Oakes</a></b> has a deep understanding of the issues affecting Agency/ Client relationship gained from his time as a Client, a Senior Agency Manager and a Consultant.<br />
He began his career in Agency Account Management, after which he joined Unipart as Marketing Communications Manager, working with a broad range of agencies. He returned<br />
to the Agency world joining Cogent to handle major National and International Clients including Esso, GM Europe, Vauxhall, ICI, Milton Keynes, COI, Mirror Group and Rolls-Royce.<br />
Most recently he ran his own consultancy providing advice and guidance on Agency Management and Evaluation for clients such s Volkswagen, Calor Gas and National Express.<br />
on January 24, 2012, Nigel Oakes, CEO of the Strategic Communication Laboratories (SCL) Group and Founder of the Behavioural Dynamics Institute (BDI), spoke at a Center for Strategic Counterterrorism Communications (CSCC) seminar on “The Most Common Mistakes in Designing Influence Campaigns.<br />
Nigel highlighted four very common errors made in designing influence campaigns, especially if one is trying to induce significant behavior change:<br />
•<span class="Apple-tab-span" style="white-space: pre;"> </span>Attempting to change attitudes, not behavior<br />
•<span class="Apple-tab-span" style="white-space: pre;"> </span>Focusing on individuals or audience segments, not groups<br />
•<span class="Apple-tab-span" style="white-space: pre;"> </span>Using broadcast messages, instead of leveraging existing motivations<br />
•<span class="Apple-tab-span" style="white-space: pre;"> </span>Using survey methods for audience analysis instead of group diagnostics.<br />
<br />
<br />
</div>Unknownnoreply@blogger.com0